Really the ultimate competition prize?
Techcrunch writes about location based services such as Gowalla and Foursquare and the strong connection to virtual goods and gaming. Definitely an area Gowalla has succeeded in.
What struck me in the “The 10 And A Half Days of Christmas” competition however, is that all prizes seems to be physical. Why no virtual prizes? Although Gowalla for sure seems to have the money to buy quite a few physical prizes for their competitions now, I wonder why the creativity for using virtual goods in the competition stopped with how the competition mechanic works, not in the prizes you can win by participating.
Although I am not a hardcore Gowalla user myself, I am pretty sure many of those who are would have appreciated say e.g. unique, limited virtual Gowalla t-shirt icons more than the traditional physical world ones they can win in this competition.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
