It struck me today how fast the Apple vs. Google rivalry has progressed when reading this article in BusinessWeek today on rumours of Apple dropping Google in favour of Bing as the default search engine on the iPhone.
From being close collaborators on apps for iPhone with Google just a few years back, Apple apparently are considering another “deal with the devil” Microsoft, – a company that more and more looks like a runner up and a thing of the past behind the two frontline companies in the IT race.
Worth remembering, is that only a few months has passed since Eric Schmidt stepped down from the Apple Board of Directors which is something I commented on Twitter a few weeks before it happened:
@tongstromberg July 10th, 2009
@tongstromberg July 28th, 2009
@tongstromberg August 3rd, 2009
Things can indeed go fast in this business and the competitive landscape changes day by day.
Although I was right on Schmidt, there is a tweet I think I might have to regret though due to today´s and other recent moves from Google:
@tongstromberg August 9th, 2009
With the official news of the rumoured Apple tablet most likely just a week away, Bing instead of Google as Apple´s default search engine on the iPhone could have so much larger screen proportions for Google than is apparent right now…
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I completely agree with you. Microsoft seems to have lost it’s way these days and Google is gladly stepping in. It will be an Apple vs Android showdown for consumers hearts for the next few years.
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