About me

Lars Tong Strömberg

Lars Tong Strömberg

My name is Lars Tong Strömberg and this blog is about reflections from my professional life. All views I express in this blog are mine alone and do not in any way represent the opinions of my current or former employers.

Currently I live and breath media, working since 2 years with Internet strategy at Allers Förlag, – a traditional magazine publisher focused on women target groups.

Before joining Allers, I worked as a management consultant at nordengren ett, – a small, privately owned Swedish relationship marketing/CRM agancy. At nordengren, I worked primarily with clients in the media, fundraising and car industries, helping them optimize life time value and achieve profitable customer recruitment and retention.

Most of my work experience is from the FMCG area though, as I have spent 6 years in three different marketing and digital media roles at Procter & Gamble. First, at the Fabric & Home Care global business unit in Brussels, Belgium and later in the market development organisation in Stockholm, Sweden.

Although I have gained experience from the customer, agency and media side of business, the “red thread” throughout my career has been business development, marketing and media. I have two Master degrees, one in Business Administration and one in Informatics, both from the School of Economics, University of Gothenburg.

Apart from working with strategy, marketing, digital media and technology, the following are some exemples of personal interests:

  • I invest in, and follow several small-cap biotech companies quite closely. Especially in the oncology and nervious disorder medical fields.
  • I have some personal connections to Asia and China in particular (actually, the “Tong” in my surname is Chinese). I have spent a lot of time in China and East Asia as well as studied Chinese language and culture. (The images I rotate in the Thesis theme multimedia box in the upper right-hand corner of this blog is a handmade Chinese kite btw.)
  • I am addicted to vintage pinball and play, and occasionally try to program, visual pinball tables. Examples of favourite pinball tables (both real and digital) are Bad Cats, Black Knight 2000 and Medieval Madness.
  • I play the guitar and enjoy music a lot. 6 distorted strings but tuned 2 steps down really gets me going.. :)

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