Why no virtual prizes Gowalla?

December 16, 2009

Techcrunch writes about location based services such as Gowalla and Foursquare and the strong connection to virtual goods and gaming. Definitely an area Gowalla has succeeded in. What struck me in the “The 10 And A Half Days of Christmas” competition however, is that all prizes seems to be physical. Why no virtual prizes? Although [...]

Read the full article →

Can content really be classified in terms of quality?

December 16, 2009

Richard Macmanus wrote an interesting article yesterday at ReadWriteWeb asking how Google can identify quality content better. First, to me, content quality is definitely a subjective matter and can only be answered by the individual consuming the content at that point in time. What is good content for me could be poor content for someone [...]

Read the full article →

Making advertising stick

November 12, 2009

It is always nice to see fun and creative advertising, but quite often the creativeness in itself tends to overtake the communication and dilutes the specific brand message the advertiser wants to convey. Just go to yourself: How many creative TV commercials have you seen from which you remember the specific creative idea but neither [...]

Read the full article →

What on earth is a magazine brand?

November 7, 2009

Read an article in MediaShift a few days ago about the closure of 68 year old Gourmet magazine from Condé Nast. The article is discussing how the Internet and private blogging has changed the market situation for print magazines in the food content area and I can strongly recommend checking it out as it well illustrates the challenges traditional print publishers have right [...]

Read the full article →

Digital vending machines a potential gold mine for Coca-Cola?

October 26, 2009

Read an interesting interview with Carol Kruse, VP Global Interactive Marketing at Coca-Cola a few days ago over at eMarketer.com. The interview highlights the inherent difficulties involved in measuring media ROI for FMCGs selling indirectly via retailers. As a result of being disconnected at the point of sale, FMCGs have traditionally found themselves stuck with [...]

Read the full article →

Content recycling – more drops to sqeeze out than you think?

October 12, 2009

Digg reported a few days ago they are running small-scale tests to recycle content via “Digg Content Ads” – advertising widgets that contain old Digg stories that are relevant to a current advertiser on Digg. This is in my view a smart way of not only making the advertising feel more relevant for the visitors, [...]

Read the full article →

Not happy with your Twitter user name? Just change it!

October 5, 2009

Made a small discovery today that made me a bit happy – it is possible and easy to change user name for an existing Twitter account! You probably have experienced it so many times just like I have: Changing the password is something you can often do easily, but changing the user name in applications is [...]

Read the full article →

When and how will Gmail turn Wave?

September 30, 2009

Today 100.000 eager early adopters will get an e-mail they will be very happy about, – a preview of Google Wave, Google´s long awaited take on “what would e-mail be if it was invented today?” If you have not seen the initial presentation on Wave at Google I/O from May this year, make sure you do. [...]

Read the full article →

Will Google Sidewiki do what Google wants it to do?

September 28, 2009

Google recently announced the launch of the new Sidewiki as part of the upgraded Google Toolbar. Although I think this could be a very smart initiative from Google strategically which ties perfectly to Google Chrome OS and focus on real-time search and communication, I have some questionmarks about how Google expects usage behavior to develop. [...]

Read the full article →

News website Gp.se commercializes text size functionality via sponsorate

September 27, 2009

The Swedish local news website gp.se recently relaunched with a new, fresh design. As pointed out by MKSE, - a Swedish CMS blog, they apparently have managed to sell a sponsorate for the text size functionality on the site to an optician. Click the image below or check out this article to see how it is implemented. In my opinion, [...]

Read the full article →

← Previous Entries

Next Entries →